WORLD TRADITION, "SELECTED RECIPES AND THE BEST TRADITIONS FROM ALL OVER THE WORLD".
Background
A major producer of alcoholic beverages in Russia, OOO SK Rodnik produces a lot of strong alcohol not only for the majority of Russian regions but also products for export to such countries as Armenia, Kazakhstan, Georgia, Latvia, Germany, Mexico and the USA. In addition, it creates local vodka brands for the city of Samara and the Samara region. One of the new vodka brands from OOO SK Rodnik is World Tradition vodka.
Task
The project was to develop a series of vodkas “World Tradition” for fans of travelling across the vast expanses of Russia, European countries and the mysterious eastern land. For young consumers, with youthful maximalism and open-mindedness. It was necessary to develop a memorable logo, colourful label design and bottle closure options.
Project execution
Stage 1: Market Analysis Samara vodka
The first stage of work on the project was a marketing research of the vodka market in Samara and Samara region, analysing consumers and competitors. Based on the results of the research, the following brand positioning ideas were selected: drinking traditions, vodka making traditions, and travelling traditions. Several variants of identifying elements were proposed for each concept (in the end, a bowl, ears of wheat and a balloon were chosen).
Logo
Ruler
Legend
The brand’s legend was developed: “For centuries people have been travelling to distant countries in search of adventure and new taste sensations. World Traditions vodka opens the veil of secrets and gives you fascinatingly extraordinary vodka flavours”.
Result
The result was an original vodka brand that stands out favourably on the shelf. Such an unusual and distinctive product quickly resonated with the target audience and was recognised by the consumer, as evidenced by high sales levels and growing popularity of the brand.
Summary
The alcohol market is a highly competitive industry. Creating an alcohol brand that will stay on the shelves for a long time requires knowledge of market pitfalls and competent marketing. Contact KOLORO and we will find the right vector for positioning, develop packaging design and brand promotion strategy. Vodka branding is our speciality!
