Rebranding and website development for B2B industrial design studio KLONA

Who's the client?

KLONA Studio is a recognised leader in Ukraine in the field of industrial design, mould making and small-scale production. Large and small companies order turnkey projects here: the studio has all the resources to develop products from scratch. A customer can come here with an abstract idea and leave a few weeks later with a finished product.
The KOLORO team was tasked with creating a website for the KLONA industrial design studio that would match the company’s leadership position.

Мы также разрабатывали логотип и персонажа для KLONA. You can view this portfolio at Link

Market research

Before undertaking the creation of a website for a design studio, we studied its target audience. It is obvious that the main group of visitors to a corporate resource are clients. They come to the site with a specific purpose – to familiarise themselves with the terms of cooperation or to order a service, be it 3D modelling or mould making.
In the course of the research we identified another target group – geeks. These are men from 25 to 35 years old who are interested in modern technologies. It is for them that the “Blog” section of the site was created.

Strategy building

One of the main hobbies of geeks is video games. This idea became the starting point for the creation of a branded character. Marketers studied several dozen game universes and settled on Fallout. The mascot character named Vault-Boy from the popular game series became a reference for the development of the branded character – KLONA lamb.

Legend, values and mission of the Promdesign Studio

According to the plan, the rebranding of the website of the industrial design studio should reflect the company’s values and mission. The values are placed on the main page of the site and are based on providing quality service:

prompt (answering a client’s question within four hours);
confidential;
professional (coordinated work of marketers, designers and modellers);
innovative (each project is unique and has no analogues in the country).

The company’s mission is to become a robotics leader in Ukraine and beyond.

Semantic core compilation

The rebranding of the site was not limited to updating the design and structure, we were also engaged in filling the pages. To begin with, an SEO specialist compiled a semantic kernel. This is an important step, as it directly affects the position of the site in the output. Now KLONA.UA is in the top ten for the query “industrial design” in Google and Yandex.

Semantic core compilation

Character rendering

KLONA lamb is an active and active character. For the pages of the website, the artists created illustrations in which the lamb finds itself in different situations. For example, in one image he is fixing a robot and in another he is running away from a scary shadow.

Why did we choose the lamb? The name of the promdesign studio evokes associations with cloning. And who is the most famous cloned animal? Undoubtedly, it is Dolly the sheep. That’s how we came up with the idea to “dress up” a funny lamb in the costume of Walt-Boy from Fallout.

Corporate website development: prototyping

When creating a complex multi-page website, you can’t do without a prototype. This stage allows you to speed up the development process, avoid mistakes and numerous revisions at the initial stages of work. We created a highly detailed prototype using Axure Pro software.

Transfer of corporate identity to the prototype

The corporate identity and prototype were approved, so the migration didn’t take long. After correcting minor inaccuracies that arose during the migration, the site was ready. The lamb was waiting for visitors at KLONA.UA on the screens of computers, tablets and smartphones.

Drawing pages and forms on the site

Drawing 150 pages and forms took a lot of time and effort from the designers. The goal was to create a user-friendly, useful and beautiful website – and what else could a website from a leading industrial design studio be? The neat block layout looks good on any device thanks to the well thought-out adaptive design.

Back-end on Laravel framework

The server part of the site is developed on the Laravel framework. We chose this platform because it is characterised by functionality and scalability. Also on the basis of Laravel you can develop a flexible admin panel. In addition, the framework is regularly updated.

Transferring a new website to a domain

The next stage was the transfer of the finished site from the test domain to the main one. Some difficulties arose during the transfer, but the programmers promptly fixed the bugs. After the final edits, the site became available to the audience.

How is the site populated?

The development of the website for the design studio did not end even after its transfer to the main domain. We gave exhaustive recommendations on how to fill the pages.
The sections “Services”, “Portfolio” and “Blog” should be regularly filled with SEO-optimised texts and original visual content. In addition, we should not forget about the usefulness of the materials. They should be interesting to both potential customers and geeks who read them for fun. These simple rules will ensure good traffic and high ranking of the site in search engines.

Some statistics

Thanks to regular filling with useful materials and expanding the list of services, the website traffic is growing every month – this is evidenced by the indicators in Google Analytics and Yandex.Metrics. Accordingly, promdesign studio receives more orders.
Thus, order the development of a corporate website is necessary for those who want to effectively develop and promote their business. You can order this service in the branding agency KOLORO.
Interested in our other works? Get acquainted with them on the “Portfolio” page.

Click to rate this post!

Voted: 0