BRAND DESIGN OF HARD CHEESE OTCHIZNA
HISTORY OF CO-OPERATION
Representatives of the company Molex approached KOLORO to create a dairy brand. We developed naming, design and positioning of TM “Mildar” for them.
The company was satisfied with this co-operation and we did another project – the design of hard cheese “otChizna”.
TO DESIGN CHEESE: THE CHALLENGE
e were required to create a logo design for the cheese and a design concept. The products are in the economy segment. The range consists of 5 traditional flavours – Russian, Dutch, Poshekhonsky, Kostroma and Creamy.
Cheese will be positioned as a simple product – for daily consumption with sandwiches and tea.
Cheese will be positioned as a simple product – for daily consumption with sandwiches and tea.
Logo creation
The logo was the main challenge in this project. It was important to convey the simple and rough character of the brand and emphasise the natural origin of the products. The fringe lines give the brand a sharpness. In the final version, the design team settled on a wood texture for the logo.
CHEESE PACKAGING DESIGN
The design was developed for the bar packaging for 5 SCU. The basic solution is a black geometric pattern that stands out on the shelf and forms a brand colour spot. This makes the brand stand out on the shelf. On each pack we used an appetising photo of the finished sandwich. There is also a unique text reinforcing the product image on each pack.
BUILDING A BRAND FOR HARD CHEESE: CONCLUSIONS
As a result, we got a cheese brand with character, which stands out on the shelf, favourably distinguishes itself in the economy segment and has an interesting, memorable and catchy identity.
All KOLORO projects are the result of co-ordinated work of marketers and designers. Before the start of design development, we thoroughly analyse the market and trends in order to make a product that will appeal to the target audience.
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