ABSOLUTE STANDARD
"Absolute quality. Absolute standard. Absolute vodka."
Background
Absolute Standard” trade mark owes its birth to the largest producer of alcoholic beverages – “Absolute Standard” enterprise. On 21 March 2004 the company released the first batch of vodka, today “Absolute Standard” produces more than 10 names of vodka products. In the process of production only “Lux” class alcohol and water from its own artesian well in the ecologically clean zone of Prikarpattya, which undergoes 4 degrees of purification, are used. “Absolute Standard is a national Ukrainian product, which is in demand in dozens of countries around the world.
Task
Creation of Absolute Standard brand took into account the customer’s wish to get a non-standard and beautiful product with a well-thought-out brand legend and the right positioning. After all, despite the fact that vodka products are extremely widespread in the alcohol market, really respected brands that stand out from the general mass of the offer can be easily listed on the fingers of one hand. It was necessary to create a new vodka for connoisseurs of truly strong drinks!
Decision
Vodka design and positioning
To get into the category of leaders in the alcohol market, it is no longer enough for a product to simply have high quality. It needs a well-thought-out package design that would clearly state the brand’s positioning and immediately identify its leading position in the right segment.
It was necessary to soundly declare the distinctive features of the new vodka in the brand design. Ultra modernity, unique geometry of the bottle, soft halftones, transparency, and at the same time, the presence of a certain conservatism in views on design. Such an image is sure to attract the buyer and awaken in him the desire to consider the product closer. It should be noted that such an unusual design of vodka was dictated by a special technology of its purification – Total Fluid Control.
The technology gave the idea to visualise the method of purification, combining the qualities of tradition and innovation in the bottle. Thus, the birth of the vodka, obtained in the course of fluid filtration, is reflected in a smooth transition from red and blue glow to absolute purity and transparency of the upper part of the bottle.
Packaging design for Absolute Standard vodka
Slogan
On this basis, a sound brand slogan was developed – “Absolute quality. Absolute standard. Absolute vodka”.
Result
In the near future Absolute Standard vodka will be available for free sale with a new package and label design. Having a huge potential, it has all chances to become one of the leaders in the premium segment, to win the recognition and love of consumers as a “true quality Ukrainian product”.
New vodka brand - Absolute Standard
Absolute Standard vodka bottle design
Absolute Standard vodka label and cap design
Summary
In order to take a leading position in the market, or even better, to win the “royal crown” among brands, it is not enough for a product to simply have high quality. It needs competent packaging design, unusual presentation and positioning, which will determine its leadership in the market. It is precisely such brands that our specialists create.
